primary research





Data Analysis Techniques

In this video, Tejal Parekh – Senior Analyst at Fractal Analytics explains the techniques which help in understanding the market & its dynamics. 5 – 1438677428 – 4038 data analysis techniques



Market Research Report

This template is not to be used to help you conduct research but to report the results. The five-page Word document is divided into six sections: executive summary, description of the problem, research design and…




Marketing Research Consultants – Who We Are

Visit RealityCheck at – RealityCheck’s Founding Partners Jim Chastain and Jim White on what makes the firm’s qualitative research consultants so effective in uncovering compelling consumer insights. RealityCheck is more than a qualitative consumer research…


6 Reasons You Should Do Secondary Research

Strategy Steven explores 6 reasons why secondary research is conducted, and how it is typically used in today’s work environment. Why do secondary research first? 1. It may allow you to skip doing primary research…




Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his…


Overview of various Analytics Tools (Part 2)

Overview of various data analytics tools. Jigsaw Academy offers online SAS Training for base SAS certification and advanced SAS certification. For more details, visit: Jigsaw Academy is an award winning premier online analytics training institute…


6.5 Primary and Secondary Research

What exactly is the distinction between these two types of research, and when do we use the first and when the latter? This clip is part of an 8 weeks free online course ‘Introduction to…