6 Reasons You Should Do Secondary Research

Strategy Steven explores 6 reasons why secondary research is conducted, and how it is typically used in today’s work environment.

Why do secondary research first?
1. It may allow you to skip doing primary research
2. Informed Costing
3. Wise Hypothesis
4. Smart Segment Breaks
5. Complete Competitor Lists
6. Complete Criteria Lists

Twitter @StrategySteven

Graphics by

14 – 1463081499 – 985

secondary research

Leave a Reply

Your email address will not be published. Required fields are marked *