[Updated] Primary & Secondary Research – An Introduction

[This is an updated version of this video]
An introduction to the subjects of Primary and Secondary research. When organisation’s enter into strategic planning, they conduct different types of relevant research and analyses enabling them to make informed, strategic decisions. Parts of this process would include conducting primary and/or secondary research, which is what this video aims to explain and exemplify. This video is aimed at marketing management students.

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secondary research

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