Swedish Avant-Garde Interpretation of Pragmatic Fashion

High-spirited and experienced and prudent with – so the two Swedish designer

Petter Hollstrm (Peter) keep the curly blond hair, blue eyes; Gorjan Lauseger (about Lang) keep the dark straight hair, deep eyes.

The two Swedish men designers such cooperation, the brand will be doomed to contradiction and dialectic in the continued integration, which is created an avant-garde fashion brand known for pragmatism Odeur. Odeur both in French flavor, but also the meaning of smell, even the name is full of contradiction and dialectical.

In China, Odeur also has a contradictory and dialectical nickname: bump.

So young and vigorous, already runs a popular designer brands in 16 countries, so that their temperament in a more experienced and prudent. Peter Lang has come from communication professionals and about the background of Peter to graphic design and art direction known, and about Long is studying marketing strategy.They have a childhood dream, to create their own fashion brands, for this common dream, they work together. Today, 16 countries meet for them has been very much at home, they are more popular in Japan, and China will be their first 17 countries.

Odeur (bump) in Stockholm, Sweden, founded in 2006 by Peter Lang and about the design, beginning an experimental brand, design and strong, strong drama, full of fun to play.Avant-garde of its shape, but the inner essence has won the Swedish fashion and function is very useful and strong. Product line includes jeans, clothing, accessories and high fashion clothing, whether it is on weekdays, work, leisure, formal occasions, basically in Odeur (bump) to find the appropriate models.

Taste and showing off – Odeur (bump) in the spring and summer of 2011 inspired

Spring and summer 2011 continues to play fun and amazing theme, the theme of Where the Shimmer Lies (shines).Inspired by certain characteristics of the global urban upstart, upstart clothing is often the city to show their identity to the world carrier, is also a sign of life they indulge.

With bright summer colors, mixing contrasting dark colors, mix and match this season and works as material the use of copper, seem rich yet concise.Rich in copper resources in Sweden, copper hailed as the new gold. Full of interesting new people to spy on a gold outline of this season, plus Odeur (bump) on consistent and unexpected details of the cut, constitutes the fullness of the neutral style this season.

Taste to whom emotional life, can show the personality as clothing, https://www.cooler-store.com/ wearing Odeur (bump), as standing shines.

Brand Intro

Odeur (bump) in Stockholm, Sweden, founded in 2006 by Petter Lang Peter and Gorjan about design, beginning an experimental brand, design and strong, strong drama, full of fun to play.Avant-garde of its shape, but the inner essence has won the Swedish fashion and function is very useful and strong. Product line includes jeans, clothing, accessories and high fashion clothing, whether it is on weekdays, work, leisure, formal occasions, basically in Odeur (bump) to find the appropriate models.

Designer Intro

Peter Lang Peace from Sweden, two are from the dissemination of professional backgrounds.Peter Petter graphic design and art direction to known and Gorjan about long is studying marketing strategy. They have a childhood dream, to create their own fashion brands, for this common dream, they work together. 4 years to meet international and globalization, and many world famous restaurants rooted, cool stores, can be described as cutting-edge famous Swedish miracle.

To find a special gift for your near and dear,you can go to && for more details.