Read the full Your Mark on the World article and watch the interview here:
Your Mark on the World Center sponsor Mike Schwager is a media consultant who focuses on impact in all he does. He operates MediaMavens.com and TVtraining.tv, helping people prepare for appearances on television.
Mike explains his philosophy, “Serve companies that tell the truth about the products and services they deliver, that minimally don’t hurt anyone; and optimally serve the public good and interest. Who you represent is an extension of who you are.”
He works to choose his clients carefully, noting, “The best companies value people above profits, encouraging human development as the cornerstone of quality products and services.”
Mike offers some important advice about promoting a client that applies equally to those promoting themselves, “In promoting a book, a product or service, or an organization use news to make news; think ‘impact,’ think ‘timeliness/immediacy,’ think ‘novelty,’ think ‘relevance.’”
Like all communications professionals, Mike helps people face public relations crises. He offers this advice to others, “Organizations should admit mistakes, offer constructive solutions. Tell your clients the truth in confidence, even if they may not want to hear it.”
Mike sees real strategic value in adding a meaningful social impact to a for-profit business; he advises, “Help your for-profit clients see the value of allying themselves with worthwhile causes that can enhance their own reputations, and do some real good in the world as well.”
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