Andrew Hicks, European Market Development Manager at 3M, speaks to Paul Baines about the company, and how it developed its pricing strategy for an innovative new product, the Visual Attention Service.
3M is an innovative $23billion diversified technology company creating products to make the world healthier, safer, and more productive. Well-known brand include Scotch, Post-it, Scotchgard, Thinsulate, and Scotch-Brite.
This video case study corresponds to Chapter 9 of Paul Baines & Chris Fill’s Marketing, 3rd Edition.
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