Collecting and evaluating market research is a critical step for every marketer in China, but the fast rate of change there also makes it a tremendous challenge. In this week’s episode of “Thoughtful China,” Kitty Bu speaks with experts at leading research companies to find out how they get information that’s accurate and up to date. They discuss topics like the role technology is playing to improve market research methodologies, the best indicators to measure consumer trends, and mistakes advertisers make in how they evaluate research.
Watch other episodes of “Thoughtful China” at www.thoughtfulchina.com.
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market research trends