Customers suddenly change behaviour. Customer insight, consumer trends analysis – marketing keynote speaker. New technology, social media, smartphones, mobile marketing, multichannel marketing and mobile phone companies. Marketing trends in Banks, banking, insurers, insurance and financial institutions. Why market research does not predict future trends reliably. Marketing mistakes, targetting niche markets with new products. Focus groups, customer surveys, anonymous marketing data, customer feedback. How to get more accurate results from market research, polls, surveys and focus groups. Consumer trends prediction. Futuring and futurists. Techniques for scenario building, trend analysis, marketing strategy. Impact of customer research on brands, brand development, campaign slogans, campaign design, media purchasing, channel split. Customer profiling. Conference keynote speaker and Futurist Dr Patrick Dixon.
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market research trends