Introduction to Market Research (Part 1/3) – Getting Started



This is an initial course at the Business University in Lithuania. We get step by step into the subject of “Market Research”. When we start the course, we also make clear how we will learn and what we will learn.

Content:
– Short intro about lecturer
– How did you learn, how we will learn
– Goal of the course
– Official Table of Content
– Evaluation
– Introduction to Market Research:
– Etymology Market, etymology Research
– Group work to discover “Market Research”, first glance
– Data of Market Research
– Meet customer needs

The first session was 1.5 hours, that resulted in 3 video parts:
1.
2.
3.

SCRIPT:

Slides:

Lecturer: Kai Noack
Place: Klaipeda, Lithuania
Date: 2017-02-03

23 – 1486412265 – 2912

market research courses

source Market Insights

Leave a Reply

Your email address will not be published. Required fields are marked *