Facebook launches market research app – Facebook, Inc. (NASDAQ:FB)
Facebook (FB +0.9%) launches Viewpoints, which rewards users for participating in surveys and research.
FB says it will use the “insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community.”
The company says it won’t sell Viewpoints data to third-party apps and won’t publicly share Viewpoints activity on Facebook or other linked accounts without the user’s permission.