Videos









Marketing Case Insight 11.1: Budweiser Budvar

How should a heritage brand in the Czech Republic design a campaign to reposition itself against competing foreign brands? Lubos Jahoda, account director at Budweiser Budvar’s advertising agency Kaspan, speaks about the company’s campaign to…










Math Monsters Data Collection

Full Video Math Monsters: Data Collection (15:00) The Monsters are enjoying a breakfast of pancakes and decide to open a pancake restaurant. They all make … 12 – 1526572983 – 2695 Data Collection